Daniela Agnelli

Daniela Agnelli

Senior Editor-at-large of The Telegraph Magazine and ST Fashion Supplements in London. She grew up in Milan, Italy where she developed a genuine passion for fashion from an early age. She became a journalist, moved to London 24 years ago and worked for publications from the UK and the US, including Marie Claire, InStyle and Harper's Bazaar. She focused in developing new projects and ideas for herself and the Telegraph, where she has worked as Fashion Director for the past 14 years.

Daniela Agnelli (about her speech): "After an introduction of my personal experience focused on important points of my career in the Fashion business, since I moved to London 24 years ago, I would like to have a conversation on how the femininity of the Italian style allowed me to establish my reputation. I will talk about a development of Italian fashion brands such as Tod's or Brunello Cuccinelli, more specialised in handcrafted products and luxury quality. They have increased their business in the last few years because there is a desire to appreciate more the heritage of the brands and the quality of the products instead of quantity. Therefore, the Italian product has more attention in fashion not as a seasonal trend but more as a long term investment."